Most badminton coaches work alone
No support network. No easy access to expert knowledge. No one to turn to when you face challenges.
Working in isolation
Most coaches work alone and without anyone to ask questions without feeling judged. No peers who understand the unique challenges of coaching badminton.
No access to expert knowledge
Coaches lack expert mentors to get advice during difficult situations. They have no way to access the knowledge to progress their coaching level.
No relevant sports science
Coaches have very little access to practical, badminton-specific research that they can apply in their own sessions with their own players.
The solution
Introducing the Badmintoo Coaches Community
A support system for ambitious badminton coaches ready to take their coaching to the next level
Here's how the community helps
Each challenge coaches face has a direct answer inside the Badmintoo Coaches Community.
Addresses: Working in isolation
Private Microsoft Teams community
An exclusive community to ask all the questions that you face as a coach about any area related to coaching — answered by our experts and other members
Addresses: No expert knowledge
4 Live expert webinars per month
Hosted by experts with real badminton experience across technique, tactics, sports science, coaching methodology, and business. All sessions recorded.
Addresses: No relevant sports science
4 Sports science articles per month
Exclusive articles translating current research into practical, badminton-specific insights you can apply directly with your players. No jargon.
Included as a bonus
Early access to Badmintoo courses
Every community member will get first access to structured coach education content that we are building — covering technique, tactics, sports science, and methodology — before public release.
Webinar topics for this month (April 2026)
Four sessions this month — hosted live and fully recorded for members.
Basics of prompting an AI for badminton coaches
How to start building collaborative relationships with your athlete's parents
Career progressions for a badminton coach
Foundational doubles systems for coaches
Topics update each month. Members receive the schedule at the start of the month.
Who leads the community
Founded and led by practitioners with real badminton and sports science experience.
Community Head Coach
Stefan Ljutzkanov
Founder, Badmintoo · International Badminton Coach · Ex Sport Director
Stefan is an ex-international player and has coached at many national centres across the world. He is an experienced coach educator with a lot of experience in coaching badminton players throughout their development journey — and leads the coaches community with the same mission of passing this knowledge to other ambitious coaches.
Read Stefan's full bio
Sports Science Lead
Dr Yash Deshpande
Founder, Badmintoo · PhD Sports Science, Loughborough University · Head of education
Yash holds a PhD in Sports Science from Loughborough University and brings deep expertise in sports science, marketing, and content. He is also a state level badminton player from India and is deeply passionate about applying sports science principles to badminton. As co-founder of Badmintoo, he is committed to making high-quality knowledge accessible to coaches at every level.
Read Yash's full bio
Expert Contributor
Prof Chris Cushion
Exper in Coaching Methods and Pedagogy
Professor Chris Cushion is a renowned figure in coaching and pedagogy, affiliated with Loughborough University and former head of coaching at England Netball. His work has shaped coach education at Chelsea FC, Tottenham Hotspur FC, and many more — and he now brings that expertise to the badminton community.
Read Chris's full bio
Expert Contributor
Prof Chris Harwood
Expert in Sport Psychology
Professor Chris Harwood is an expert in sport psychology, known for the 5Cs framework — commitment, communication, concentration, control, and confidence — adopted by Leicester City FC and Aston Villa FC. He brings this expertise directly to badminton coaches inside the community.
Read Chris's full bio
Expert Contributor
Chris Hall
Expert in finance & business development
A national level badminton player, Chris has been coaching county players and running the Leicestershire Performance Centre for more than 15 years. He is also an experienced accountant and the CFO at Sport ERP Limited, bringing a rare combination of coaching and business expertise to the community.
Read Chris's full bioJoin ambitious badminton coaches growing together
One membership to access expert coach mentors
Badmintoo Coaches Community
≈ $40 USD / month
- 4 live expert webinars per month
- 4 sports science articles per month
- Private Microsoft Teams community
- Early access to Badmintoo courses
- Cancel any time