About Badmintoo
Revolutionizing badminton across the world through education, technology and professional services
Our Mission
Badmintoo is dedicated to elevating the sport of badminton worldwide by providing world-class education, comprehensive training platforms and tailored professional services that empower coaches, organizations and athletes to achieve excellence on and off the court.
Our Core Values
Excellence in Education
We believe in providing world-class education and training resources that set new standards in sports coaching and athlete development.
Innovation & Technology
Leveraging cutting-edge developments in tech and AI to create innovative solutions that transform how badminton is taught, learned, and played.
Community First
Building a global community of passionate badminton professionals who support, learn from, and inspire each other, allowing everyone to grow together.
Our Core Team
Passionate experts dedicated to transforming badminton worldwide
Stefan Ljutzkanov
Co-founder and head coachFormer national champion and Balkan champion, Stefan transitioned from competitive play to coaching at 16, working to transform badminton development worldwide through innovative coaching methods. Visiting Fellow at Loughborough University and Lead-researcher in badminton and sports projects.
Prof. Mark King
Co-founder and chief scientistProfessor of Sports Biomechanics and head of the racket sports research group at Loughborough University. Expert in badminton biomechanics and performance optimization, with medals at English National, All England, European, and World levels. Member of BWF Sport Science and Medical Research Commission.
Yash Deshpande
Head of Education & marketingPhD researcher at Loughborough University specializing in biomechanics and perceptual motor control. Previously contributed to badminton research investigating jump smash kinematics and kinetics. As Head of Education at Badmintoo, focuses on creating badminton-specific educational courses and content distribution.
Chris Hall
Chief Financial OfficerCFO at SportERP (parent company of Badmintoo) with expertise in financial strategy, VAT compliance, and corporate governance. Experienced badminton player representing Leicestershire County, bringing strategic mindset and leadership skills to both finance and sports.
Iqbal Ullah
Non-Executive DirectorNon-Executive Director at SportERP (parent company of Badmintoo) with extensive experience in business strategy, entrepreneurship, and start-up mentorship. Fostering enterprise education at Loughborough College, bridging academia and business through innovative teaching methods
Our Advisors
Leading experts providing strategic guidance and expertise
Prof. Chris Cushion
Professor in Coaching & PedagogyRenowned expert in coaching and pedagogy at Loughborough University and former head of coaching at England Netball. Specializes in coach education, practice design, and game-centered coaching approaches. His work spans across multiple sports including prominent football clubs.
Prof. Chris Harwood
Professor in Sports PsychologyHighly esteemed expert in sport psychology renowned for his 5Cs framework (commitment, communication, concentration, control, confidence). His work has been adopted by football clubs like Leicester City FC and Aston Villa FC, and tennis organizations including LTA and ITF for parent education programs.