Choose Your Path to Excellence
Tailored solutions for everyone in the badminton ecosystem
For Athletes
Online courses designed by expert coaches to support your journey and maximize your potential.
- Structured courses for athletes
- Designed for players of all levels
- Based on our holistic educational approach
For Coaches
Comprehensive education programs and development tools to elevate your coaching expertise.
- Comprehensive Education for badminton coaches
- Coaches Community for support & development
For Organisations
Complete professional services to transform your organisation's operations.
- Pathway planning
- Coach education programs
- Coach recruitement
- Organization Audit & strategy
Meet Our Expert Team
Learn from world-class professionals with decades of experience and expertise
Stefan has spent his life in badminton. Starting young as a player he transitioned quickly to coaching, understanding the impact he can have on players' life and career. He has been a head coach, sport director and an educator for Associations and Clubs in Denmark and Germany.
Prof Mark King is a badminton player himself, having won multiple senior world championship medals. He has more than 30 years of experience studying human movement and research investigating technique in badminton and is also a member of BWF's injury prevention working group.
Yash is a researcher in sports science, currently pursuing a PhD at Loughborough university. He has played badminton for the last 16 years and aims to contribute to the game via his knowledge in biomechanics, motor control and skill acquisition.
Professor Chris Cushion is a renowned figure in coaching, pedagogy, and has worked with top football clubs in the Premier League. With Badmintoo.com, he aims to transfer his expertise to badminton integrating learning and practice design, game-centered coaching, coaching philosophy and more, to optimize coaching in badminton.
Professor Chris Harwood is a renowned sport psychology expert known for his 5Cs framework adopted by football clubs and his research on parents' role in supporting children's experiences. With Badmintoo.com, he aims to create courses for parents of badminton players to understand challenges and support their child's development.