Prof. Chris Harwood

Professor Chris Harwood is a highly esteemed scholar and expert in the field of sport psychology, renowned for his extensive research and invaluable contributions to the understanding of psychological factors in sports performance. With a remarkable career spanning several decades, Professor Harwood has made significant strides in advancing our knowledge of the human mind and its impact on athletic achievement.

One of Professor Harwood's major areas of focus is the renowned 5Cs framework, which centres around the fundamental pillars of nurturing commitment, communication, concentration, control, and confidence in athletes. This sensitizes the players to psychosocial factors using behavioural and session management strategies. This framework has been adopted in football clubs like Leicester City FC and Aston Villa FC, both of which have reported significant improvements in coach development and parent education.

Professor Chris Harwood's work extends beyond the realm of sport psychology to address an essential aspect of athletes' lives—the role of parents in supporting their children's positive experiences in sport. The Lawn Tennis Association (LTA) and International Tennis Federation (ITF) have adopted these findings to develop comprehensive programs to empower parents and enhance their engagement in their children's sports.

With Badmintoo.com, Chris aims to develop courses and other educational material to help parents of badminton players understand and cope with the challenges associated with participating in the sport at multiple levels and effective strategies to manage and support their child's development.