Privacy Policy - Badmintoo

Last Updated: 11 June 2026

This privacy policy applies to you, the User of this Website and Badmintoo Limited, the owner and provider of this Website. Badmintoo Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at/terms-and-conditions

Please read this privacy policy carefully.

Definitions and Interpretation

In this privacy policy, the following definitions are used:

Data: collectively all information that you submit to Badmintoo Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;

Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website;

Data Protection Laws: any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing laws, regulations and secondary legislation;

GDPR: the General Data Protection Regulation (EU) 2016/679;

Badmintoo Limited, we or us: Badmintoo Limited, a company incorporated in England and Wales whose registered office is at 5 Oakwood Dr., Loughborough, Leicestershire, LE11 3QF;

User or you: any third party that accesses the Website and is not employed by Badmintoo Limited or providing services to Badmintoo Limited;

Website: the website that you are currently using, www.badmintoo.com, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

Scope of This Privacy Policy

This privacy policy applies only to the actions of Badmintoo Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Badmintoo Limited is the "data controller". This means that Badmintoo Limited determines the purposes for which and the manner in which, your Data is processed.

Data Collected

We may collect the following Data, which includes personal Data, from you:

Name
Date of birth
Gender
Contact Information such as email addresses and telephone numbers
IP address (automatically collected)
Web browser type and version (automatically collected)
Operating system (automatically collected)
Heart Rate Variability (HRV) measurements
Badminton related information - mental skills, physical skills, technical skills and tactical skills related information
Processing information related to payments
Events related information when signing to events via the Events management module

How We Collect Data

We collect Data in the following ways:

Data is given to us by you
Data is received from other sources
Data is collected automatically

Data that is given to us by you

Badmintoo Limited will collect your Data in a number of ways, for example:

When you contact us through the Website, by telephone, post, e-mail or through any other means
When you register with us and set up an account to receive our products/services
When you complete surveys that we use for research purposes
When you make payments to us, through this Website or otherwise
When you elect to receive marketing communications from us
When you use our services

Data that is received from third parties

Badmintoo Limited will receive Data about you from the following third parties:

Firstbeat Technologies Oy Finland
Visualcoaching Ltd Australia
Whoop Incorporation the USA
Bitium Corporation Finland
Stripe payment provider
Paypal payment provider

Our Use of Data

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

Internal record keeping
Improvement of our products/services
If you have signed for some of the analysis tools, the data is being used to create your account and in connection with support tickets and data analysis

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances.

Who We Share Data With

We may share your Data with the following groups of people for the following reasons:

Our employees, agents and/or professional advisors - to obtain relevant advice, coaching and consultancy
Third-party service providers - to help ensure the website and online applications run smoothly
Third party payment providers - in order to process payments via their payment systems
Relevant authorities - for tax-related purposes and income reporting

Keeping Data Secure

We will use technical and organisational measures to safeguard your Data, for example:

Access to your account is controlled by a password and a user name that is unique to you
We store your Data on secure servers

We are certified to Odoo Security protocols. This family of standards helps us manage your Data and keep it secure.

Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address: [email protected].

Data Retention

Unless longer retention of the period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your Rights

You have the following rights in relation to your Data:

Right to access - the right to request copies of the information we hold about you at any time, or that we modify, update or delete such information
Right to correct - the right to have your Data rectified if it is inaccurate or incomplete
Right to erase - the right to request that we delete or remove your Data from our systems
Right to restrict our use of your Data - the right to "block" us from using your Data or limit the way in which we can use it
Right to data portability - the right to request that we move, copy or transfer your Data
Right to object - the right to object to our use of your Data including where we use it for our legitimate interests

To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data, please contact us via this e-mail address: [email protected].

Contact Information

If you have any questions about this Privacy Policy, please contact us at:

Badmintoo Limited

5 Oakwood Drive

Loughborough, LE11 3QF

United Kingdom

Email: [email protected]

Changes to This Privacy Policy

Badmintoo Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.