Advertising Notice

Our advertising practices and your choices

Last Updated: 11 June 2026

Overview

This Advertising Notice explains how Badmintoo Limited ("we," "us," or "our") and our partners serve advertisements to you and what choices you have. This notice applies to advertisements served on our website, mobile applications, and other digital properties.

We believe in transparent advertising practices and providing you with meaningful choices about the advertisements you see. This notice should be read in conjunction with our Privacy Policy and Cookie Policy.

Types of Advertising

Contextual Advertising

We display advertisements based on the content you are viewing or the services you are using. These ads are selected based on the current page content rather than your personal information.

Examples:

  • Badminton equipment ads on coaching-related pages
  • Training service promotions on athlete development content
  • Sports nutrition ads on performance tracking pages

Interest-Based Advertising

We and our advertising partners may use information about your activities on our website and other websites to provide you with advertising that is tailored to your interests.

Information Used:

  • Pages visited and content viewed
  • Search terms and interactions
  • Device and browser information
  • Geographic location (general area)

First-Party Advertising

We may promote our own services, features, and content to you based on your use of our platform and your account information.

Examples:

  • Recommendations for new features or services
  • Upgrades to premium membership tiers
  • Relevant courses and training programmes

Advertising Partners

We work with various advertising partners and networks to serve advertisements. These partners may include:

  • Google Ads: For search advertising and display network ads
  • Facebook/Meta: For social media advertising and custom audiences
  • LinkedIn: For professional and B2B advertising
  • Sports Industry Partners: For relevant sporting goods and services
  • Analytics Providers: For measuring advertising effectiveness

Each of these partners has their own privacy policies and advertising practices. We encourage you to review their policies to understand how they collect and use information.

Data Used for Advertising

The following types of information may be used to personalise advertisements:

Account Information

  • • Profile preferences
  • • Service usage patterns
  • • Subscription status
  • • Sport and training interests

Technical Information

  • • Device type and OS
  • • Browser information
  • • IP address (anonymised)
  • • Cookie and similar technologies

Usage Data

  • • Pages visited and time spent
  • • Features used and interactions
  • • Search queries and results
  • • Content engagement

Inferred Interests

  • • Sport and coaching interests
  • • Skill level and goals
  • • Training preferences
  • • Product categories of interest

Your Advertising Choices

You have several options to control the advertising you see:

Browser Settings

  • Disable cookies in your browser settings
  • Use private/incognito browsing mode
  • Enable "Do Not Track" requests
  • Install ad-blocking browser extensions

Industry Opt-Out Tools

Platform-Specific Controls

  • Google Ads Settings and Ad Personalisation controls
  • Facebook Ad Preferences and Custom Audiences
  • LinkedIn Ad Preferences
  • Mobile device advertising ID controls (iOS/Android)

Note: Opting out of interest-based advertising does not mean you will see fewer ads. You may still see the same number of advertisements, but they may be less relevant to your interests.

Mobile Advertising

On mobile devices, you can limit interest-based advertising through your device settings:

iOS Devices

Settings → Privacy & Security → Apple Advertising → Limit Ad Tracking

Android Devices

Settings → Privacy → Ads → Opt out of Ads Personalisation

Advertising Standards

We are committed to responsible advertising practices and comply with relevant advertising standards including:

  • UK Code of Non-broadcast Advertising (CAP Code)
  • General Data Protection Regulation (GDPR)
  • ePrivacy Regulation compliance
  • Industry best practices for digital advertising

Our advertisements are clearly distinguished from editorial content and comply with applicable laws regarding truthfulness, fairness, and appropriateness.

Changes to This Notice

We may update this Advertising Notice from time to time to reflect changes in our advertising practices, new technologies, or legal requirements. We will post any material changes on this page and update the "Last Updated" date above.

Contact Us

If you have questions about our advertising practices or this notice, please contact us at:

Badmintoo Limited

5 Oakwood Drive

Loughborough, LE11 3QF

United Kingdom

Email: [email protected]

Related Policies

For more information about how we handle your data, please also see our: