Badmintoo.com I Professor Chris Cushion

'We need to understand what works and doesn't work in a sport. Training needs to be structured based on effective scientific principles that promote transfer to a real-life sport environment. To implement these, coaches simply need to be willing to understand and try these key ideas with an open mind.'

Chris Cushion, Professor of Sport Coaching and Pedagogy

Professor Chris Cushion is a renowned figure in the fields of coaching and pedagogy, currently affiliated with Loughborough University and former head of coaching at England Netball. With a wealth of experience and expertise, he has made significant contributions to the understanding and advancement of coaching practices across multiple sports, which he now also aims to transfer to the badminton community.

Chris's work in coaching and pedagogy has been instrumental in shaping the education and development of coaches at all levels. Through his extensive research, he has explored the complexities of coaching, examining the various factors that influence effective coaching processes and outcomes. His insights have provided valuable guidance for coaches, helping them enhance their performance and optimize athlete development at England Netball and prominent football clubs like Chelsea FC, Tottenham Hotspur FC and many more.

With Badmintoo.com Chris will be creating multiple courses for coaches in learning and practice design, game-centred coaching, coaching philosophy and behaviour to promote learning. With these courses, we aim to promote more effective coaching methods that optimize performance, learning, retention of skills and transfer to the badminton court.